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What's in a name?

Published: Tuesday, June 19, 2001

Updated: Sunday, February 15, 2009 19:02

For most groups, settling on a name that defines the group's music, personality, and image is a long, drawn-out process with much deliberation. But what happens when the group finds a name that fits, but later finds out that the name is already taken? That is what happened to the local Latin group S'tilo, whose name is short for "style" in Spanish. S'tilo discovered an old group copyrighted under the name "Steelo." To avoid the confusion, S'tilo is now in search of a new name.

The three members of S'tilo, Jean Rodriguez, Wes Rodriguez and Carlos Mendoza, were born in Puerto Rico but raised here in Orlando. The members met in choir and singing groups and loved the way their voices harmonized together.

Eventually S'tilo began performing together at places such as House of Blues and Hard Rock Live. S'tilo's hybrid of hip-hop tracks, R&B vocals and Latin influences with a touch of pop, mixed with smooth dance moves, gained them recognition among fans and caught the attention of A&M Records.

S'tilo is currently in Los Angeles recording a debut album, which is under the direction of Ron Fair. Fair has worked with Christina Aguilera and chose S'tilo as his next musical project. S'tilo is taking a first-hand approach by collaborating with many of the top songwriters that L.A. has to offer.

When asked if they prefer performing live or working in the recording studio, Carlos and Wes said they favor live performances because they like to see the reactions from the fans. However, Jean said, "I like the studio a bit better because it's a creative process. Singing live is also extremely exciting, especially when the crowd accepts you. It's breathtaking!"

A six-month trip to L.A. sounds like a vacation, right? That's not the case with S'tilo. "L.A. is just work to me. I can't wait till we finally come out so we can see our fans face to face," said Carlos.

"I hope to connect with a lot of people through our lyrics and music," Jean said.

"We not only want longevity and success in the music industry, but to also become the best artists and musicians we can be," Wes said.

Carlos added, "We're going to stay together and ride it as far as it takes us. I will personally do music forever."

Now that S'tilo has a record deal under their belts, what more do they need to propel them into the music big leagues? A name of course! This is where you come in. Use your creative savvy to name the group. It can be a modification of the name "S'tilo" or a Spanish name. If you'd like to see the name you came up with in lights and on the music charts, send submissions individually to info@stilo.cc The person with the name chosen will win a huge display poster of the group and a personal phone call from S'tilo expressing their gratitude. To learn more about S'tilo, check out http://www.stilo.cc

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