2008 Woodie Awards
A Colorado forest will bear the UCF name
Eric Woodard
Issue date: 5/15/08 Section: News
Pike and San Isabel National Forest, which needs more than 130,000 acres replanted after the Hayman Fire of 2002, won with 52 percent of the vote, weighted as a percentage of each school's enrollment. The best time to plant the trees, Quigley said, would be in late fall or early next spring.
David Fox, general manager of CB&S, who presented the check to Bernard, said that used textbooks make life easier not only for students and professors, but for booksellers like CB&S.
"That's part of the corporate philosophy and part of the local store philosophy to do whatever we can to help stretch the resources we have," Fox said.
The future of the "Buy a Book, Build a Forest" campaign and the forest will be known by the end of summer, Fox said.
The contest capitalizes on the fact that students are more likely to buy used textbooks instead of new editions. To raise awareness, a portion of the money used to buy or sell used textbooks is donated to the Arbor Day Foundation.
"The idea is that if you're going to produce new books all the time, you've got to cut down an enormous amount of resources to get the paper and the cardboard to print those books," Fox said. "I think the students are already aware of it; we need to make the faculty aware of it."
John Meyer, textbook manager for CB&S, said that frequent rollover to new editions by publishers can have a negative effect on business.
"I know that when people come in and all they see is 'new,' people are going to shop around and they probably won't find it locally," Meyer said.
One of the tricks of the textbook publishing industry is known as "built-in obsolescence," a method of ensuring a zero buy-back value for bundles of textbooks and materials. Books such as these come with quiz pages and worksheets to be torn out, one-time use Web access discs and covers with school-personalized embossments.
"The whole reason that's in there is to make it harder for us to buy it back and harder for us to sell it," Meyer said.
David Fox, general manager of CB&S, who presented the check to Bernard, said that used textbooks make life easier not only for students and professors, but for booksellers like CB&S.
"That's part of the corporate philosophy and part of the local store philosophy to do whatever we can to help stretch the resources we have," Fox said.
The future of the "Buy a Book, Build a Forest" campaign and the forest will be known by the end of summer, Fox said.
The contest capitalizes on the fact that students are more likely to buy used textbooks instead of new editions. To raise awareness, a portion of the money used to buy or sell used textbooks is donated to the Arbor Day Foundation.
"The idea is that if you're going to produce new books all the time, you've got to cut down an enormous amount of resources to get the paper and the cardboard to print those books," Fox said. "I think the students are already aware of it; we need to make the faculty aware of it."
John Meyer, textbook manager for CB&S, said that frequent rollover to new editions by publishers can have a negative effect on business.
"I know that when people come in and all they see is 'new,' people are going to shop around and they probably won't find it locally," Meyer said.
One of the tricks of the textbook publishing industry is known as "built-in obsolescence," a method of ensuring a zero buy-back value for bundles of textbooks and materials. Books such as these come with quiz pages and worksheets to be torn out, one-time use Web access discs and covers with school-personalized embossments.
"The whole reason that's in there is to make it harder for us to buy it back and harder for us to sell it," Meyer said.