UCF starter company JOOX Music is slated to host a night featuring music artists and special guests at The Knight's Pub on Thursday.
M.K.J., Red Cup Nation, Autograf and Kash'd Out are among the artists that will perform at the local college bar to jump start JOOX's label launch from 9 p.m. to 2 a.m. on Friday.
JOOX investors of high fame may be present at the event, but the names are to remain anonymous at this time, said Dennis Stevens, JOOX director of brands.
Stevens, a freshman advertising and public relations major, said the company expects 3,000 to 4,000 people to attend the event.
"We just connect people with their fans in their way that's not really been seen before," he said about the startup that began in the UCF Blackstone LaunchPad about a year and a half ago.
Paige Wilson is a Digital Producer for the Central Florida Future. Follow her on Twitter at @ByPaigeWilson or email her at paigew@CentralFloridaFuture.com.