Students looking to break a sweat and earn a sweet treat will be in for a pleasant afternoon when Smoothie King brings its Blender Bike challenge to the UCF campus Sept. 2.
Participants will hop onto specially designed stationary bikes that convert pedal-power to blender-power. Each pedal of the bike powers a handlebar-mounted blender that mixes a drink of the participant's choice. At the end of the challenge, the participant is rewarded with the very drink he or she worked to blend.
"Essentially, you can blend a smoothie using leg strength, like you'd find on a bike," said Susanna Kalnes, a communications specialist for Snackbox, Smoothie King's marketing agency. "On the handlebars of a bike we actually lock on a blender, and using the power of your legs you turn the blade of the blender. It takes about a minute to blend a Greek-yogurt smoothie with all of the ingredients."
The Blender Bike challenge will run from 11 a.m. to 2 p.m. at the Smoothie King in the Student Union. In addition to the event on campus Sept. 2, the Blender Bike tour will also appear at the Smoothie King at 12140 Collegiate Way on Aug. 28 from 11 a.m. to 2 p.m.
The event is part of an East Coast tour to promote Smoothie King's new partnership with Chobani Inc., a purveyor of Greek yogurt. An aptly named Chobani Chomobile will travel to Atlanta, Dallas, Jacksonville, Houston, Orlando, Austin, San Antonio, Miami and Tampa to host the challenge and see which city boasts the best blenders.
"We're having the cities compete with one another to see which city can blend the most smoothies in a given day," Kalnes said. "At the end of the competition we're going to tally that up and we might make a national announcement about which city blended the most."
The partnership between Chobani Inc. and Smoothie King will bring Chobani-brand yogurt to Smoothie King locations across the nation. According to Christina Ahumada, a regional marketing manager for Smoothie King, flavors promoted in the challenge include Strawberry Blueberry, Pineapple Mango and Carrot Orange.