UCF's Marketplace dining hall rebranded as '63 South
Returning students, this news may cause some nostalgia: Marketplace no longer exists — at least not as the traditional Marketplace many UCF students have come to know.
The old Marketplace dining hall, located in Ferrell Commons near the Apollo and Libra dorms, underwent both operational and aesthetic changes this summer, and has been rebranded as '63 South. It reopened for the semester on Aug. 15.
Amanda Goodwin, marketing manager at UCF for Aramark, said that this is more than just a name change.
"UCF Dining wanted to create a brand that better aligned with UCF's goals and progressive culture," Goodwin said in an email.
You're probably among the students who have strolled passed '63 South recently and put some thought into the meaning behind the name change, but you don't have to wonder about it anymore.
"The simple answer to that question derives from the fact that the University of Central Florida holds so much history as it came to be in 1963," Goodwin said. "Our building's located on the south side of campus, and we wanted something with a more contemporary vibe.
"Our newest mission statement for the location best sums up the meaning of '63 South: '63 South is a way to honor the past, celebrate the present and look toward an even brighter future. Our culinary team strives each and every day to make this your kitchen away from home, and we won't stop until we know we've given you the best experience possible."
UCF Dining wanted to make sure that the new aesthetics reflected UCF's history and fit the new name. Goodwin said hungry customers who walk into '63 South will find a slew of changes and improvements to the overall atmosphere.
"'63 South has changed quite a few things, from adding a sound system enhancing the mood to photography representing the university's past, present and future," Goodwin said. "We've even added a 135-inch screen to the south-side seating area, which will be used for various programming functions."
Goodwin also said that, from an operational standpoint, various stations have been changed. For example, the deli now offers pressed sandwiches and there are more offerings at the grill.
In addition, a "Healthy for Life" area was created so that students are better able to make good choices for healthier eating habits.
Although the other campus dining hall, Knightro's — located by the Towers and next to the CFE Arena — did recently have updates to its seating and outside window graphics, Goodwin said that there are currently no plans set for updates in the near future.