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UCF is going head-to-head with popular banking company Fairwinds Credit Union to see which has the better brand.

The competition is all part of Orlando Business Journal's Orlando Brand Madness, a contest that "pits some of the region's best-known brands against each other in a head-to-head bracket-style competition," according to the Orlando Business Journal.

UCF has earned its place in the final round against Fairwinds and votes will decide who will take the title.

The public can vote for their favorite brand beginning Wednesday and will end Oct. 31 at 11:59 p.m.

The winner of the competition will be announced on Nov. 3.

UCF secured its place in the finals after surpassing the Orlando Predators with 59.6 percent of the votes compared to the 40.4 percent by the Predators, reported by the Orlando Business Journal.

Participants can vote by visiting www.bizjournals.com.

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