O'Dang Hummus CEO lands $50k on TV show Shark Tank
A UCF student swam with the sharks and came out with a $50,000 investment in his business.
Jesse Wolfe, CEO of O’Dang Hummus and business management senior, appeared on ABC's Shark Tank Friday night and landed a deal with "sharks" Lori Greiner and Robert Herjavec. They will give Wolfe $50,000 in exchange for 20-percent equity in O'Dang Hummus.
Wolfe came in to the "shark tank" initially asking for $50,000 in exchange for 10-percent equity in his company. He also received offers from sharks Kevin O'Leary — also known as "Mr. Wonderful" — and Mark Cuban, but ultimately turned them down to partner with Greiner and Herjavec.
Recently, he landed a deal with Publix Super Markets, and O'Dang Hummus will soon be on shelves in 1,100 Publix stores.
"We make the most delicious, best dang hummus you’ve ever had," Wolfe told the sharks. "“It was nothing more than a test 13 months ago ... and we became an Orlando sensation.”
In addition to his hummus, Wolfe introduced to the sharks a new product he has been developing — an oil-free hummus salad dressing that comes in three flavors.
Wolfe, who has been in college for nine years, invested $40,000 himself toward his business to help push it to success, and his emotions shone through when Shark Tank producers asked about his deal.
“It means the world ... I quit my job, cashed in my retirement and stuff to get to this point ... There’s no better feeling,” Wolfe said in a Shark Tank interview.
Danielle Hendrix is a News Editor for the Central Florida Future. Follow her on Twitter at @ByDaniHendrix or email her at DanielleH@centralfloridafuture.com.