'OOTD' hashtag a hit on Instagram, among students
Have you ever found yourself looking in the mirror wishing other people could see how great you look in your outfit? Well, you're not alone.
A quick Instagram search for the hashtag "#ootd" brings more than 34 million results. From cosplay photos and cute children's outfits to a casual look or your outfit for a day at the office, the outfit of the day hashtag has taken social media, particularly Pinterest and Instagram, by storm.
But instead of simply a self-indulgent promotion of one's style, outfits of the day, or posts inspired by them, might have a greater purpose than a simple humblebrag.
Cathy Romanowski, secretary of the soon-to-be-formed Student Fashion Network on campus, sees a greater importance behind the posts than the common selfie.
"I think fashion is an underestimated outlet of creativity, and if you can take something like fashion, like what you wear every single day, and let that be a creative outlet, that's super powerful," said Romanowski, a senior marketing major.
But far beyond being a creative movement, the trend can even bring people together, Romanowski said.
"It's fun to be a part of something bigger than yourself. As someone who's building my own Instagram and social media, it's something that has really inspired me. I can get so many more viewers if I'm using this hashtag," Romanowski said.
Romanowski will be using that connection to her advantage as she launches her own fair-trade fashion company, Inheritance Fashion. Using her Instagram account, @shopinheritance, users can look at individual outfits she has styled and even purchase them.
Romanowski recently went to Ecuador and spent time with a tribe of people in a low-income area, which guided her toward a vision she hopes will lead her budding business. The vision behind Inheritance Fashion will be to bring our world and the world of these tribespeople together through fashion, she said.
But outside of the professional realm, some outfit-of-the-day posters simply do so to share their personal style.
Ashley Joyce-Nyack, a sophomore journalism major, is one of such students.
"I got into it because I like my outfits and wanted to share them," Joyce-Nyack said.
Like Romanowski, Joyce-Nyack sees the power, especially the personal power, behind the trend.
"People like what they're wearing and they want to share it with the world and feel confident," she said.
Whether users are building their personal brand or promoting their personal style, "#ootd" means a little something different to everyone, but regardless of why people post outfits of the day, the popularity of this trend is undeniable.