Robot lions, angry coyotes and Mexican Polar Bears, oh my!

Sunday's Super Bowl had all of those things in addition to shark onesies, heroic catches, head-scratching playcalls and a Lombardi Trophy.

But unfortunately not everybody came to play.

While Super Bowl XLIX was one of the best of all time, in terms of the play on the field and Katy Perry's performance during the halftime show, the game that is an advertising mecca left a lot to be desired. It had its moments — the Budweiser puppy, the Avocados from Mexico and Fiat namely — but that was about it.

Where was the commercial in the caliber of the Budweiser zebra replay, or the Betty White Snickers ad?

The Super Bowl is an enormous opportunity to promote a brand. For the price tag of $4.5 million, a company can put their brand in front of the world for 30 seconds. While a Super Bowl commercial isn't necessarily meant to sell a specific product, it's the chance to boost brand awareness on a nearly unmatched stage. Nationwide's commercial — while receiving a bevy of negative feedback — was memorable. Did I like the commercial? Not particularly. However, it was memorable.

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Due to much of the backlash it received, Nationwide released a statement on the advertisement.

"Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don't know that," the statement continues. "Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance."

There are millions and millions of people around the world who tune into the Super Bowl to see the art that is a typical year's commercials. Doritos, Budweiser, Pepsi and others have become notorious for glorious productions and tear-jerking comedy. While some of those companies came through, not enough did.

The game received an A-plus from me, the halftime show was up there as well — however the advertisements? Barely scraped a passing grade.


Ryan Gillespie is the Editor-in-Chief at the Central Florida Future. Follow him on Twitter at @rgillespiecff or email him at

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