The new beach-themed club at Bright House Networks Stadium is entering the final stages of construction, with a completion date still on pace for the Sept. 3 home opener against FIU.

Construction began in February to create a new premium seating experience called the East Side Club, which will add 964 new high-quality seats, as well as a nearly 10,000-square-foot, tiki-themed deck.

The estimated project cost is roughly $2.5 million and UCF Assistant Athletics Director Andy Seeley said there was no indication it will go over budget.

A naming rights deal is being finalized with a local corporate partner that will aim to seamlessly blend the Florida lifestyle and brand.

"Any potential partner that is really interested in the Florida lifestyle is going to have that exposure not only within our stadium, but also on national television whenever the camera pans by there or when a sideline reporter decides they need a unique setting to do their report," Seeley said.

An announcement for naming rights is expected to be released before the season opener, while progress is being made in meeting "financial parameters to make sure [the] project is sustainable and generates revenue for many years to come," said Mark Wright, senior associate athletic director for development.

An operating partner is also being selected to handle the food and beverage services for the East Side Club.

"We're undergoing the process of assessing those vendors and making our decision in the coming month," Wright said. "[We] haven't decided if it's one or multiple vendors. We're assessing all of our needs to best serve our customers along that side."

UCF is also investing another $1 million in upgrading the concourse area, with enhancements planned for TVs around the stadium and new food service areas by the backside of the Wayne Densch Center for Student-Athlete Leadership.

Wright said the UCF ticket sales and marketing group discussed what enhancements could be made with ticket holders.

"This is an attempt to respond to those wishes. Things they expect in today's environment for us to be delivered to the customer experience," he said.

It will be a two-year project, though the majority of the waterproof televisions will be in place for this coming season. The stadium is already pre-wired for television installations, allowing a step to be cut in the process and an earlier completion date.

"Our plan is to upgrade the customer experience at Bright House Networks Stadium," Seeley said. "Televisions while waiting in line at concession stands and increasing the amenities at concession stands, such as pumping in the radio broadcast to the restroom or the line."

Additional details of those upgrades will be announced throughout the summer.

At the moment, premium ticket sales have increased by 30 percent due to the new club area, generating more than $2 million in revenue, according to the Orlando Business Journal.

"We have a master plan," Seeley said. "We certainly got an extensive wish list and we're getting some of these wishes knocked off this year with the East Side Club and the new leadership center."

A trial run will be coordinated a few weeks before the Knights' home opener to ensure proper operation of the facility and traffic flow.

UCF single game tickets are now on sale to the general public. Home game tickets start at just $20 for non-UCF students.


Brian Goins is a Digital Producer for the Central Florida Future. Follow him on Twitter at @byBrianGoins or email him at